Political, Economic, Social, Technological, Legal, Environmental…
Might have been part of your MBA subjects/ case studies.
But, how those 6 words shape a cold storage journey like ours?
Years ago, we were growing, but slowly. Most of our components were imported. Skilled labour was hard to find. Clients were still skeptical of “Made in India” quality.
Then, Make in India didn’t just happen on paper. It started playing out in our real world, in ways we could feel:
🛠️ Political & Economic — Localized Supply Chains
We reduced import dependency by 60%.
Faster timelines, more reliability and better margins.
🛠️ Social — Skilled Workforce Creation
More awareness, better training, and growing respect for technical talent, from panel sealing to freezer calibration fixed our talent shortage.
🛠️ Technological — Smarter Systems, Built Here
IoT, temperature monitoring, energy-efficient units are now built by us with Indian partners, tailored to our climate and industry.
🛠️ Legal — Regulatory Support
Policies aligned with food safety, pharma logistics, and export-readiness are exactly what our clients needed.
🛠️ Environmental — Demand for Efficiency
We innovated to reduce energy use, support sustainable operations, and strive to meet evolving climate standards.
So yes, PESTLE isn’t just a slide in a deck. It’s the macro foundation behind how Astro Teck and many such businesses grew from a regional player to a pan-India cold chain partner.
Again, we didn’t just build in India. We were built by India.
hashtag#MadeInIndia hashtag#MadeByIndia hashtag#AstroTeck hashtag#ColdStorage
