We lose deals every month. Most of them, I don’t even try to win.
In cold storage, competitors usually beat us on three things:
1️⃣ Lowest price
Cheaper panels. Lower-density foam. Thinner sheets. Local labour.
Clients who choose this path usually want “something that works.”
That’s not our customer.
2️⃣ Local vendor comfort
“Nearby vendor is easier.”
Yes, until performance issues begin.
3️⃣ Faster rough quotations
Some vendors send estimates in 10 minutes.
Speed matters — but accuracy matters more.
We don’t chase every deal. We choose the right ones.
Because the clients who select only on price rarely stay long or sleep peacefully. We build cold rooms for businesses that think long-term.
And that filter has protected our reputation more than any marketing ever could.
#Astroteck #cold Storage manufacturer
